The centre will publish criteria for social media influencers, and endorsement of products will require a statement.
According to reports, the government will shortly release guidelines for social media influencers that would require them to disclose their relationship to the products they promote.
According to sources, social media influencers with huge followings on social media sites like Instagram promote products in exchange for payments from the brands.
According to the proposed rules, social media influencers who promote a brand while receiving payment must disclose their affiliation with that brand, according to sources.
Disclaimers will need to be included in such endorsement posts by social media influencers, they continued.
The rules could appear in the following 15 days.
The government has finished creating a framework to prevent fraudulent reviews from being uploaded on e-commerce platforms. The same will soon be made available.