On Monday, Prime Minister Narendra Modi launched the government's One Nation One Fertilizer initiative and distributed cash transfers totaling 16,000 crore to almost 80 million farmers under the PM-Kisan plan. He urged farmers to use modern technology and aspire to be atmanirbhar (self-sufficient).
Modi claimed that India's farming community, particularly small growers, are ready to take a jump on the back of high-tech breakthroughs percolating to the ground in an effort to connect with farmers, an important electoral constituency. He spoke with farmers from several states, urging them to use water-saving techniques in order to produce "more crop per drop."
In accordance with the government's fertiliser subsidy programme, currently known as the Pradhan Mantri Bhartiya Jan Urvarak Pariyojana, Modi also announced Bharat Urea. The concept, also known as One Nation One Fertilizer, calls for the consistent rebranding of all subsidised soil fertiliser products as "Bharat."
Due to increasing international pricing and supply delays brought on by the Black Sea conflict, the government's subsidy spending for fertiliser is projected to rise to 2.5 lakh crore in 2022–2023.