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Some of the country's biggest sports broadcasters are presently bidding for the lucrative Indian Premier League (IPL) media rights for the next five-year cycle from 2023 to 2027. According to sources, the right's Package A and B, which comprises television and digital, was sold for a staggering Rs 43,000 crore. This means that each IPL match is worth more than Rs 100 crore, which is unprecedented in Indian sports.

There could be more twists in the story, as two companies have won Package A and Package B of the media rights. And, according to the most recent information obtained from reliable sources, the package B, with an eye on getting the entire TV and Digital rights combo.

Amazon has previously withdrawn out of the Indian Premier League media rights auction, according to sources on Friday.

With a bid of Rs 16,347.50 crore in September 2017, Star India beat out Sony Pictures to secure the Indian Premier League's media rights for the 2017-2022 season. The cost of an IPL match had risen to roughly Rs 55 crore as a result of this agreement.

With a bid of Rs 8200 crore in 2008, Sony Pictures Network secured the IPL media rights for a ten-year period. In 2015, Novi Digital was given the global digital rights to the IPL for a three-year term for 302.2 crore.

This year, the tournament was enlarged from eight to ten teams, with the Gujarat Titans and Lucknow Super Giants joining in 2022. Last month, the Gujarat Titans won the event for the first time.